Introduction

G&F Prime Rentals Group is committed to protecting your privacy and ensuring that your personal data is handled lawfully, fairly, and transparently. This Privacy Policy explains how we collect, use, store, and protect personal data when you interact with our websites, mobile applications, electronic services, products, or services (together referred to as “Electronic Services”).

Who We Are

The data controller is G&F Prime Rentals Limited, a company registered in England and Wales (Company Number: 16320927). Our registered office is G&F Prime Rentals 27 Nelson Drive, Leigh on Sea, Essex SS9 1DA

Legal Framework

We safeguard all personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any subsequent legislation.

Information We Collect

We may collect and process the following types of personal data:

• Name and contact details (address, email address, telephone number)
• Vehicle and hire-related information
• Proof of identity (such as driving licence or V5 documentation)
• Accident or incident details, including CCTV or dashcam footage
• Third-party and witness details
• Telephone call recordings
• IP address (where live chat services are used)
• Geo-location data relating to hire vehicles
• Any other information reasonably required to provide our services

Lawful Basis for Processing

We primarily process your personal data on the lawful basis of Article 6(1)(b) UK GDPR – performance of a contract. This means we process personal data where it is necessary to provide the services you have requested.

Special Category Data

In some circumstances, you may choose to inform us of a health condition or disability so that we can make reasonable adjustments when delivering our services. This information is treated as special category data and handled with additional care.

We seek to minimise the collection of such data and, where possible, record only the reasonable adjustments required rather than specific medical details. Where special category data is processed, we rely on appropriate conditions under Article 9 UK GDPR, including substantial public interest grounds.

How We Use and Share Your Data

Your personal data is processed by authorised employees based in the UK. We may also engage trusted third-party data processors, including those located inside or outside the EEA, to support our services. Where data is transferred internationally, appropriate safeguards are put in place.

We may share your data within the G&F Prime Rentals Group or with third parties where this is necessary to provide our services, comply with legal obligations, or prevent and detect fraud.

Data Retention

We retain personal data only for as long as necessary in line with our Group Data Retention Policy. Once retention periods expire, data is securely deleted.

Data Security

We implement appropriate technical and organisational measures to protect your personal data. Information is stored on secure servers, with access restricted to authorised personnel only.

Your Rights

Under data protection law, you have rights including:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure (where applicable)
• The right to restrict or object to processing
• The right to data portability
• Rights relating to automated decision-making

Requests can be made free of charge and will usually be responded to within one month

How to Exercise Your Rights

To exercise any of your rights, please contact the Data Protection and Legal Compliance Manager at:
G&F Prime Rentals
Unit 2 Lex Building

Cranes Close

Basildon

Essex

SS14 3JB
Email: privacy@gfprimerentals.co.uk

Complaints

If you are unhappy with how we have handled your personal data, please contact our Data Protection Officer and Group Compliance Manager at the address above or via email at privacy@gfprimerentals.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Policy Updates

This Privacy Policy was last updated on 28/04/2026. We may update this policy from time to time to reflect legal or operational changes. Please review it periodically to stay informed.